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Social media marketing continues to grow in importance for businesses and is something no business with an online presence can afford to ignore. As a marketing channel it is still in its infancy. To ensure that your business is socialising with the right people and in the right way, you need your social media marketing to be handled by a professional agency that understands not only social media, but also your business and its customers.
Why should businesses use social media?
Social Media has grown beyond its roots and is now utilised in some form by people from all walks of life, from professionals to teenagers, full-time mothers to old-age pensioners. By tapping into social networks you access a valuable marketing channel to communicate directly with your target demographic.
But the ubiquity of social media is not the only reason why businesses should care about it. Google and other search engines are rapidly integrating social media with their search functions. One prime example of this is the incorporation of Google+ features such as the +1, into the natural search results. As time goes on, current trends suggest that social media marketing and search engine optimisation will become inextricably linked.